Bass Tech Insights
Writing that shows how we think, not only what we sell.
Short essays on artificial intelligence, the web, digital skills, cybersecurity-minded delivery, student technology and building a company.
Artificial intelligence
Practical AI for small teams: start with the work, not the model
The useful first AI project is usually a chatbot, a draft assistant or a workflow — not a research lab. Here is how we scope it.
12 Aug 2026 · 6 min
Web development
Websites that generate enquiries, not just compliments
A company site should make it obvious who you help, what you deliver, and how to start. Structure beats decoration.
28 Jul 2026 · 5 min
Digital skills
Digital skills that stick: projects over slide decks
Training works when learners ship something small and real. That is the design principle behind Bass Tech Academy.
18 Jun 2026 · 5 min
Business technology
Business technology for teams that cannot afford chaos
The right system is the one your team will actually open on Monday. Affordability and reliability are product requirements.
9 May 2026 · 6 min